STOP thinking about branding until you’re at least at $5MM to $10MM+ a year.
Looking for perfect fonts, spacing, colors, and thinking that’s a priority. We’ve seen that these things often take a lot of time and in the end, they don’t amount to exponential ROI.
The fact of the matter is that any business needs sales to survive so branding is not really that essential until you’re doing at least $5MM/year. So please don’t overthink it.
I would suggest that you spent your time perfecting the product-market fit and mastering your funnel.
Once everything is in place you can start with branding but you have to know that it’s a long-term play.