eCommerce Growth Vault
Reframe Your Marketing to Target More Segments
The value we provide inside the vault is from our learnings and experiences in the eCommerce space over the past couple of years.
Reframe your marketing to target more segments
If your target market is small, you tweak your current marketing message to target additional subsegments of the market.
At one point or another, you’re going to start facing a ceiling; your market has already heard about you, customers have already bought, and those who haven’t never will.
This is where you need to be a little bit more creative by targeting subsegments.
Say you’re selling a piece of workout equipment that allows you to workout at home. Maybe your original angle was targeting those who want to workout at home.
But you can reframe your hook and start targeting people who love to travel and they want to workout wherever they go.
Same product, same problem to solve, but totally different market.
When you’re reaching the limits of your ads, landing pages, and advertorials, it’s time to start targeting your messaging to particular segments of the market.
