When you pass (With us there is no “if”) the $1M/year mark, you can start investing in other marketing channels.
Omni-channel marketing can be advanced, but the results are worth it. Platforms like YouTube, Snapchat, or TikTok ads are new frontiers where there’s a massive opportunity for growth because there’s not a lot of competition yet.
This means lower ad cost and more room for experimentation.
At this phase in your business, you can afford to run a test and spend $10,000 or $15,000 without worrying about whether it will crush your business.
The name of the game is experimentation and testing.
A word of caution, though. Omnichannel marketing can get messy quickly, which is why you want to use the advanced tracking software which we mentioned in another “Short” blog post.