Invest in SEO to Establish Your Position.
When buying online, it’s a general user behavior to search for the brand on Google to see if its promises are real.
Your chance of getting sales is thus gone if you don’t have credible information about the brand on the first few search results.
Actually, according to nChannel, 44% of people start their online shopping journey with a Google search. So needless to say, some type of SEO is a must when you grow.
We recommend using SEMRush to do the initial research to find a number of searches for your product category to understand the potential of doing SEO for your brand. It’ll also give you detailed information about your organic competitors and how much traffic they’re taking away.
But it’s one thing to rank for your branded keywords and a whole different one to rank for your market category. That’s where the money lies.
Whenever you’re ready to be positioned as a leader in your market, hiring an experienced agency is a good investment. They should be able to get your page rank first in a matter of 2-3 months.