Invest in CRO
The average Conversion Rate (percentage of website visits that end up with transactions) is around 1-2% across different industries and product types.
That means that on 100 web visitors only one or eventually two will buy your product. That’s not a lot, so we must ask ourselves how to improve it.
That’s when CRO, or Conversation rate optimization comes in. A CRO specialist or agency will analyze each portion of your website and test different variations until they find a winner.
Just a simple change in font or text placement can drive conversions by 20, 30 or even 70% — adding a worthy increase in sales for your brand.