Data attribution is your best friend.
When you start leveraging more than just one paid acquisition channel your marketing activity, tracking and attribution will become tricky.
Imagine something like this someone goes on your website because he’s seen your ad on Facebook, doesn’t buy and then gets retargeted by your youtube ad. He searches your product on Google, comes back to read a post on your blog, and finally buys from a friend that is an affiliate of yours.
How’re you going to track that? What channel do you attribute the sale to?
Traditional tracking tools haven’t yet cracked the code on how to handle this complexity. Do you attribute the sale to the first click or the last click?
How do you model people’s behavior so you can measure what’s working and what isn’t?
The solution we recommend at the moment is Rockerbox or Triple Whale reporting.
These two companies are light years ahead of conventional tracking software, and they will integrate your Facebook ad campaigns, SEO, PR, and any other marketing channel that you use.